THEY AREN'T JUST PHOTOS, THEY'RE SNAP SHOTS OF YOUR LIFE

BILLY MACe

UNITS 1 ANALYSIS

Through units one I looked at branding, advertising and how businesses brand them selves and how they were created. As a class we worked for a company called "The Safe Guarding Alliance", who implement the rules and training in schools, colleges and work places around the world. We were given the task of creating a promotional video for their company. We worked directly with the CEO, taking notes on what she wanted the advert to be about. We then took the notes, brainstormed ideas, created story boards, animations, music and a presentation which we then pitched to the CEO. This taught us lots of vital skills such as, presenting to clients, sticking to deadlines, team work and communication skills. 

As well as working with other clients, I worked on taskmaster tasks which allowed me to work on my own business and start to develop a brand for my self. I created a logo with a slogan for my business as well as creating a twitter account to start advertising my services and growing a large following to reach out to potential clients. During the taskmaster sessions, the class was tasked with contacting someone well known/with a large following and ask them 3 questions. I got in contact with a local celebrity and used my skills from earlier tasks to contact her in a professional formal tone. 

Through out unit one, I created surveys that I put out onto social media to get an idea of what people look for from photography companies and also to get an idea of the target audience that I'm attracting so I can specifically target my business model for them; looking at cultural policy. From my research I found that when it comes to choosing from "Price", "Quality", "Experience", over 50% of people who answered the questions said that they want quality and experience over the price of my work. The remaining results show that they would choose price and experience over quality or price and quality over experience. From this I have taken on board that I need to work on my portfolio more and continue to work on the quality of my work. Through out the projects that I have worked on during unit one. I have created several swat analysis's to work out what my strengths, weaknesses, opportunities and threats are for each project so I know what I need to work and work out any potential problems, so I can find ways around them in advance. For example, a S.W.A.T analysis from my first project (comic con styled event).

When working with The Safe Guarding Alliance, as a class we needed to look at what equipment we needed to buy and work out what we could afford within a budget. We needed to take into account, equipment , location hire, petrol and possible staff hire. When looking at equipment we decided to try and look at business's in lower class areas but also business's in Essex so we wouldn't have to travel too far. Business's in higher class areas such as London are often a lot more expensive. For another project, in groups we worked for the head of the canteen at the college, trying to sell products which they struggle to sell. My group had bananas. When trying to work out the best way to see them we had to work out how much we could sell them for without making a loss. We took into account, cost of each individual unit, how much the college sells them for, could we make a profit if we sold them with another product and also our target market. We created surveys to work out who are target audience want and how we can make our product appealing to them. 

RESULTS

SURVEY

Similar to The Safe Guarding Alliance, we pitched our idea to our client (Neil), talking about how we were going to boost sales and our predictions for profits.

When creating content and marketing content for events such as, the college promotional videos and a video advert for The Safe Guarding Alliance, we had to make sure that the video didn't contain any copyrighted music or sound effects so that we didn't have any legal problems. To get around this, we used copyright and royalty free music from YouTube or had one of the team members to produce the music for us. Other legal problems we came across was making sure that the content wasn't in anyway offensive or making assumptions. When pitching we made sure to highlight how our ideas were inclusive and wouldn't infringe any laws. With my own personal business I have come across similar problems when creating promotional adverts and pricing and photo shoots. When pricing, I looked online to make sure I hadn't written anything that could be seen as misleading, making sure that I stated that the deposit is included on the advertised price of my shoots. All music for my adverts is royalty and copyright free. When on photo shoots, I must make sure that the models in the shoot have all signed consent forms so that I am covered in case they wanted to take me to court over ownership problems. Same for the college adverts.

UNITS 2 ANALYSIS

Through out unit 2, I started to build my brand, creating business plans, logo, predictions and looking into my profit margins. I looked into different photographers in Essex and looked at their prices, packages, products and services that they offer. From there I was able to create a pitch which included my business plan, profits, what I have to offer and what I plan to do to expand my business further. 

Through out unit 2, I started to build my brand, creating business plans, logo, predictions and looking into my profit margins. I looked into different photographers in Essex and looked at their prices, packages, products and services that they offer. From there I was able to create a pitch which included my business plan, profits, what I have to offer and what I plan to do to expand my business further. In terms of research, I looked through different photography pages and business pages on Facebook to see what kind of people were hiring photographers and what they usually want from them. I found out that most people want just digital photographs and some people want photo albums as well. Around half of people want just one photographer and some people either want a videographer or a secondary photographer. 

Through out UNIT 2 I have been researching how to start my own photography business by analysing other photography businesses, especially local Essex based photographers to see what packages they offer and how much they charge so that I know who i'm up against in Essex. I also got in contact and spoke to some photographers to get to know the industry. Looking around, most photographers offer more than just wedding photography, which is my main profession, they offer portraits and head shots. I needed to find my USP and decided to find a way to make my services more personal for my clients so I looked into the possibility of getting personalised memory sticks and found some online. Ordered one and found that the quality was perfect for the premium service that I want to provide. Looking into costs I worked out my profit margins to work out the best prices to make my business both appealing and sustainable. In my proof of concept I talked about:

  • My business

  • Target Audience

  • Advertising

  • Finance

  • Sales

  • Future investments

So far I have many different examples of personal/professional practice. I have displayed examples of my work here on my website, my Facebook page, Instagram and Twitter. I have also been advertising my work on wedding and business pages on Facebook to connect with my specific, target audience.  

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